Building on Disney World's "memories" brand platform, this campaign connects with Hispanic families through a culturally relevant lens.
The goal: create an emotional, insight-driven social media campaign that deepens brand affinity and inspires Hispanic audiences to book a trip and make lifelong memories at the parks.
Role: Art Director
Instagram Story Ads
Facebook Ads
Personalized WhatsApp Messages
Influencer Partnership
BAP - 24, Afro-Dominican (Married)
“Planning, I think is the biggest barrier…in the way of timing. It's harder to get people together and to figure stuff out.”
“Planning, I think is the biggest barrier…in the way of timing. It's harder to get people together and to figure stuff out.”
JJ - 38, Dominican (First-Timer, 2 children)
“Planning also feels overwhelming. You hear people say you need to make reservations months in advance, and it feels like you need a guide just to figure it out.”
“Planning also feels overwhelming. You hear people say you need to make reservations months in advance, and it feels like you need a guide just to figure it out.”
The campaign includes a collaboration with Hispanic mom influencers to produce a series of 8–10 bilingual videos (English and Spanish) that guide viewers through the step-by-step process of planning and booking a Walt Disney World trip, tailored to the needs of multigenerational families.
