Saffron Windsor
Art Direction
Thayers ‘Hit Reset’
Christian Louboutin x 2024 Grand Prix
Design
Grace Ling SS25 ‘Neanderthal’
When We Sit
Ralph Pucci ‘PURE’
Song For the Mute x Adidas 003
Hit Reset with Thayers
Challenge
How can we create buzz and evoke emotion so that our consumers discover skincare’s hidden gem: Thayer’s Toner
Consumers
Our consumers are both Gen Zs and Millennials living diverse lifestyles. They want to keep their skin in check, even when their behavior is not. They want to live life by their own rules.
The Big Idea
When you use Thayers, you’re hitting the reset button for your skin, and for yourself. You unlock a new version of yourself. A clean slate that makes it seem like every sweaty, chaotic, stressful moment of your day never even happened. A daily do over. So you can live as freely as you want. Because no matter what, we’re your reset for life.
Social Campaign
With musical talent and rising star Dasha, we launched a social campaign to show a unique glimpse into her pop star rituals, as she resets and refreshes her skin with Thayers. Showcasing the duality of her crazy life, juxtaposed with her moments of resetting with Thayers.
Activation - Dasha x Thayers at The Surf Lodge